From Pond To Prince - Who Is The Toad And How Did He Get Here?

Dicky Broadhurst - Founder of Morse Toad

With Morse Toad's official 1 year birthday today, we thought we'd take a moment to reflect on how a tadpole of an idea grew into a fancy gold toad in a top hat (the prince bit is highly debatable).

Who is the Toad?

Dicky Broadhurst (aka chief Toad (right)) is the creator and chief wordsmith of Morse Toad.

Where did the idea come from?

The idea spawned (?!) a thousand miles away in the wild surroundings of southern Africa after Dicky had spent the preceding five months pedalling his bicycle all the way there from Cairo.

A package was posted from London, via Sudan, Kenya, eventually arriving in South Africa 4 months later. With such a heroic journey, you'd expect this delivery to contain diplomatic documents, valuable items or an important letter. But no, this package contained chocolate. A humble gesture from a mother to her son, one of moral support and love as he toiled on his bicycle.

Its arrival prompted the thought that, in today's world of instant and forgettable digital communication, the best gestures are those that arrive in the post. But let's face it, cards are boring! They taste bad, they take too long, and they don't look great on a cake. But how do you replace that sentiment of someone taking the trouble to send a card?

Chocolate and personalisation!!

Dicky Broadhurst Lost in the desert

So What Next?

Dicky returned to the UK and set about building Morse Toad's Marvellous Messaging Service, a tool that allows you to communicate via the medium of chocolate and photography.

With morse code the inspiration for the name, he used letterpress blocks as inspiration for the chocolate pieces. As a final touch, he used a famous quote from a greatPhotograph statesman of that era to adorn the boxes (hidden in the morse code).

After much tasting (this part of the research was a real struggle!?!?) he selected his favourite Belgian chocolate from which to make the messages.

Wallet sizeAnd last but by no means least, he was able to build the option of including a printed photograph with an additional message on the back. The purpose of the customisable card insert was to create something that recipients could keep long after the chocolates had disappeared, so he designed a card that could fit in a wallet. From a wedding, a newborn or a treasured moment between two people, a photograph can be the ultimate memory.

What makes the Toad so special? 
  1. You can eat your words!
  2. You can write up to 44 characters in chocolate, enough to truly express yourself.
  3. The box will fit through the letterbox (no more queuing at the Post Office)
  4. You can add a photo! After all, they say a picture paints a thousand words.
  5. You know it takes a while to buy, write and post a card right? Morse Toad is digital. Your wonderful gesture can be created on your phone in the bath, on the bus or up a mountain.
  6. Morse Toad messaging is multipurpose.
  • Chocolate is a good tool for romance. Then again, we've seen a few break-ups.
  • Fist pumps? Oh yes, we do those.
  • Proposals. Yup, two of those.
  • New baby? Yep, hundreds of little baby pictures have passed through our doors.
  • And of course, there’s the banter. The chocolate is the punchline! No the note on the card is. Hang on, no, it's the photo. If you've got an in-joke to share with your friend, then this is the product for you.

    Our messages are made in Lymington in the heart of the New Forest. Our team make each letter and then spell out the message by hand. We take extra special care on every box so that when we ship it out, it looks perfect. 

    We love how people use our service. It never ceases to amaze us how imaginative and thoughtful our customers are. We hope you love our service. Please let us know what you think, we'd love to hear from you.

    Still sending cards?

    Zzzzzzzzz Boring!!!

    Some things are better said in chocolate

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